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About Capitu

Who is Capitu?

CAPITU takes its name from one of the most fascinating and enigmatic characters in Brazilian literature: Capitu, from Dom Casmurro, a classic novel by Machado de Assis. Described as having "eyes like the tide"—deep, shifting, and impossible to decipher—Capitu is a symbol of complexity, duality, and the power of interpretation.  

Just like her, we believe in stories that defy a single truth. The films we promote from the Lusophone world embrace nuance, challenge perspectives, and invite audiences to see beyond the obvious. Inspired by Capitu’s mystery and depth, our mission is to bring these compelling narratives to a global stage, making sure they are seen, appreciated, and understood in all their richness.

CAPITU is dedicated to promoting and selling exceptional films from the Lusophone world. Our goal is to take these diverse productions beyond borders, with a curatorial approach that remains true to our culture and aligns with what the global market is looking for.

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Bio & Contact

Paula CASTRO - Photo

Paula Fernandes de Castro

Founder and CEO

I started my academic journey at the esteemed School of Communication at UFRJ in Brazil before pursuing my master's degree in Digital Media and Cinema at Sorbonne Paris 1 in France.
 
My professional path has been intentionally varied, allowing me to engage with a diverse range of individuals and cultures across various industries. Along the way, I delved into international marketing, promoted films at the French Embassy, facilitated film financing at RioFilme, and contributed to the Varilux French Film Festival. My career also led me to ARTE France, where I had the honor of promoting a wide array of films from different parts of the world.
 
Motivated by these experiences, I founded my own company to introduce Portuguese-speaking films to global audiences and develop impactful new projects. My enthusiasm lies in connecting talented producers, distributors, and filmmakers from Portuguese-speaking countries with international opportunities, leveraging my network and comprehensive industry knowledge.