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About Capitu

Who is Capitu?

CAPITU takes its name from one of the most fascinating and enigmatic figures in Brazilian literature: Capitu from Dom Casmurro, the classic novel by Machado de Assis. Described as having “eyes like the tide” - deep, shifting, and impossible to decipher - she embodies mystery, duality, and the power of interpretation.

Like her, we believe in stories that resist a single truth. The films we champion from the Lusophone world embrace nuance, challenge perspectives, and invite audiences to see beyond the obvious. Inspired by Capitu’s depth, our mission is to bring these stories to the world - making sure they are seen, valued, and understood in all their richness.

We are dedicated to promoting and selling exceptional films from the Lusophone world, taking them beyond borders with a curatorial approach that stays true to our culture while meeting the pulse of the global market.

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Bio & Contact

Paula CASTRO - Photo

Paula Fernandes de Castro

Founder and CEO

I started my academic journey at the esteemed School of Communication at UFRJ in Brazil before pursuing my master's degree in Digital Media and Cinema at Sorbonne Paris 1 in France.
 
My professional path has been intentionally varied, allowing me to engage with a diverse range of individuals and cultures across various industries. Along the way, I delved into international marketing, promoted films at the French Embassy, facilitated film financing at RioFilme, and contributed to the Varilux French Film Festival. My career also led me to ARTE France, where I had the honor of promoting a wide array of films from different parts of the world.
 
Motivated by these experiences, I founded my own company to introduce Portuguese-speaking films to global audiences and develop impactful new projects. My enthusiasm lies in connecting talented producers, distributors, and filmmakers from Portuguese-speaking countries with international opportunities, leveraging my network and comprehensive industry knowledge.